Client need
DBZ is a consultancy that has cracked a uniquely human way to consult on marketing technology. They needed a brand refresh and a reframing of their voice – one that distils what makes it so special to work with DBZ, and why some of the biggest CMOs in the country do.
How to Martech
beagle pitched and won the work, collaborating with DBZ’s chosen design agency to consult on their positioning, the brand voice that followed, and how it would translate into new brand guidelines.
We were engaged for three parts of the creative process: brand concepts, brand verbal identify development and brand guidelines.
“All technology consultants are the same – until you meet a DBZer.”
Benefits to DBZ
- Workshops & engagementWe took the team on the journey, engaging senior stakeholders at every formative step so the final output was ‘our idea’.
- Client interviews & testimonialsWe met and interviewed DBZ’s senior clients to draw out what’s genuinely different about working with them.
- Positioning establishmentFrom three options explored, ‘How to Martech’ emerged as the best blend of coaching and simplicity.
- Brand documentationWorking with their design agency, Et, we produced a brand guideline capturing the new DBZ visual and verbal identity.