Beagle journal
Field notes from inside the work.
Short, easy reads on brand and the craft of making as a marketer today, written by the people doing the work, with a human hand.
More from the journal
teacher
& slave
Opinion
Both teacher and slave
A creative who spent years in agency land on why AI has won the hearts and minds of so many, and why it comes down to just two things.
five
steps
Craft
The five things that need to happen to your AI copy before you publish it
GenAI is a remarkable copywriting tool — but publishing its output untouched can dull your brand and bore your audience. Five steps for making AI copy your own.
on the
inside
Industry
What you learn about clients while working on the inside
What two years embedded inside a fast-scaling business taught one ex-agency team about the people who used to be their clients.
Nothing filed under this yet.
Field notes
The good stuff, now and then.
A short, occasional letter on brand and the craft of making. No noise, no slop.