Client need
Zembl needed a way to guarantee consistency and brand integrity while creating for themselves in Figma. With everyone from marketing heads to interns taking part – across a wide range of skillsets and talent levels – they needed a system that made it almost impossible to produce off-brand assets, and a governance philosophy to put it into practice.
The system, and the training
Using the freshly minted Zembl brand guidelines, and drawing on our Commercial & Industrial customer-lifecycle journey, beagle built a bespoke Zembl Design System: a library of drag-and-drop modules and icons.
It harnesses the smart features of Figma so that tasks like recolouring an icon or assembling a communications module take a click or two. There are a few tricks to it – it’s easy when you know how – so we trained everyone from the CMO to the interns. Now they’re off and running.
“A system that makes it almost impossible to create off-brand work.”
In the customer’s inbox
The same system powers Zembl’s customer lifecycle comms – modular eDMs the marketing team assembles, edits and ships in-house.
Benefits to Zembl
- Brand & copy consistencyEvery asset meets brand and voice standards before it reaches the world.
- Hard to breakA Figma platform expert built the system so core components can’t be compromised in the design process.
- Less reliance on suppliersZembl never needs to ‘call the agency’ to ship – yet still enjoys agency-quality, on-brand output.
- Creative satisfactionThere’s nothing like getting good at making beautiful assets and seeing them go live. Zembl’s marketers now know that feeling.